- Full-Time
Head of Communication - Fashion House
We are seeking a highly skilled and creative Head of Communication to lead our fashion house's communication and public relations efforts. As the Head of Communication, you will play a pivotal role in enhancing our brand image, driving engagement, and shaping our fashion narrative. This is a dynamic and strategic leadership position, responsible for overseeing all aspects of communication, media relations, and brand positioning to promote our fashion house as a global leader in the industry.
Responsibilities:
- Communication Strategy: Develop and execute a comprehensive communication strategy aligned with the fashion house's vision, values, and business objectives. Ensure consistency across all communication channels and campaigns.
- Brand Messaging: Craft compelling and innovative brand messaging that resonates with our target audience, conveying the essence of our fashion brand, and maintaining a consistent brand voice.
- Media Relations: Build and nurture strong relationships with media outlets, journalists, and influencers to secure positive press coverage and maximize media exposure for the fashion house.
- Public Relations: Proactively identify and execute opportunities for media coverage, press releases, interviews, and media events to drive positive brand recognition and presence in the fashion industry.
- Content Creation: Oversee the creation of engaging and visually appealing content for various platforms, including social media, website, blogs, and newsletters, to enhance brand awareness and engagement.
- Crisis Management: Develop and implement crisis communication protocols, ensuring timely and appropriate responses to any issues that may arise.
- Collaborations and Partnerships: Identify potential collaborations with other fashion brands, influencers, and industry partners to expand the fashion house's reach and appeal.
- Social Media Management: Lead the social media team in developing and executing social media strategies to increase followership, engagement, and brand loyalty.
- Event Management: Plan and execute fashion shows, product launches, and other promotional events to showcase the fashion house's collections and maintain a strong presence in the fashion community.
- Budget Management: Oversee the communication department's budget, ensuring efficient allocation of resources and cost-effective campaigns.
- Performance Analysis: Monitor and analyze communication efforts' performance, using data and insights to optimize strategies and achieve measurable results.
Requirements:
- Bachelor's or Master's degree in Communication, Public Relations, Marketing, Fashion Management, or a related field.
- Proven experience (15+ years) in communication, public relations, or brand management within the fashion industry.
- In-depth understanding of the fashion industry's dynamics, trends, and key players.
- Strong network of media contacts and influencers in the fashion and lifestyle domains.
- Excellent written and verbal communication skills with a keen eye for detail and an ability to create engaging content.
- Demonstrated leadership and team management abilities, with a passion for inspiring and motivating teams to deliver outstanding results.
- Strategic thinker with the ability to analyze data and market trends to drive successful campaigns.
- Creative mindset with a vision for innovative and impactful communication strategies.
- Strong organizational and project management skills, capable of handling multiple projects simultaneously.
- Proficiency in using various communication tools, social media platforms, and analytics software.
Join our fashion house as the Head of Communication and be an integral part of shaping our brand's story, leaving a lasting impression on the global fashion landscape. If you possess a passion for fashion, creativity, and a talent for strategic communication, we invite you to apply and help lead our fashion brand to new heights.