PR, Advertising, Marketing, And Digital Roles You Need in 2019
If you’re running a business in 2018, then you know that marketing trends are constantly changing. It can be challenging to know the precise PR roles you need in today’s media environment and the marketing recruiting you should do to keep up with the ever-changing landscape. At the end of the day, though, marketing fundamentals have not changed. All businesses need a focused strategy with clear metrics that is reaching your ideal clients and customers. To ensure that you can develop a marketing strategy that truly helps your business grow, here’s some of the marketing roles you should create in your company.
A Data Analytics Master:
As marketing becomes increasingly digital, one essential piece of your marketing team has to be an individual who understands how to collect and analyze data. Without someone who can quickly and efficiently inform you when a strategy or approach is working, you could very easily lose thousands of dollars on a tactic. One the other hand, when you have an expert data analyst on your team, you can fine tune any approach you are attempting and maximize its effectiveness within months, leading to huge growth in your business.
A Focused PR Specialist:
While a seasoned PR professional is already well known as an important asset to a company, there is another role you should add to your list when you are doing PR recruiting. Basically, when you are creating a dynamic new campaign and using a variety of creative channels and/or taking some risks with your strategy, hiring a specialist in the specific approach you are taking is essential to your success. In today’s media environment, one misstep or error can lead to an entire social media mob coming after your brand in hours. Taking the time to hire someone who is well versed in the specifics of whatever new tactic you’re using will be the best investment you can make.
A “Dark Social Media” Genius:
If you’ve paid even the slightest attention to trends in marketing lately, then you know that putting energy into your social media presence is essential to your overall marketing approach. But have you heard of “dark social media”? This is a new term being used to describe the traffic you receive through individuals sharing your content or information through private channels like personal email accounts and text messages. When you can focus your marketing recruiting on finding someone who can maximize your traffic in dark social, you will see amazing results for your business. Not to mention, you will then have an expert in the most cutting edge approaches in social media on your team, which could never be a bad thing. With the new innovations happening in marketing and PR tactics all the time, it can feel overwhelming to try and keep up. But when you focus on the needs of your specific industry and make sure that the marketing recruiting and PR recruiting you are doing is responsive to your overall business strategy, there’s no way your business will fall behind!