This Summer has seen something of an uptick in the PR and Communications market, with many agencies picking up the slack left behind by the recession.
As the consumer at large has begun to reinvest their money into the US market, we find that major brands and firms in the consumer, tech, luxury, healthcare and financial sectors are forced to ramp up the community outreach efforts. Large corporations have made great efforts to streamline their businesses in the wake of the economic downfall and the resulting business picked up by many of the agencies in NYC, San Francisco, Boston and Chicago has been enormous. Previously, the Summer had been a time for R&R, resetting and general consistency. This year however, has been one of the busiest in recent memory for the PR recruiters; the financial markets have struck all-time highs and communications agencies have been adding to their teams like wildfire.
In the cat and mouse game that is the job market, it is important to understand the difference between predator and prey. In past years, the job seeker has been most decidedly the prey, the one who is seeking; while the hiring manager is the one with the upper hand, the predator if you will. However, the most interesting change for us headhunters has been the dynamic between the potential employee and the employer. It is no longer the case that agencies can afford to sit back and wait for the best PR gurus to come to them. The best must be sought out by the best; agencies are so numerous nowadays, that they need a cheerleading squad, someone to write their press releases and get their name out there, the same way they do for their clients. That is where recruiters come in! The employee is the new hot commodity. They are the ones with the upper hand in the new game of cat and mouse. The catch is, in order to be considered the most valuable, you have to know how to present and sell yourself. Employees in the PR job market need to have a contact who can tell them where their experience lends itself to, if they are headed in the right direction; and if not, where to point them. That is where we come in.
In the evolving job market, where the job seeker has been redefined as the job “hunter”, the recruiters know where to direct the hunters so that they are able to catch the big prize and achieve that next step in their career.